Trick or Treat? Marketing Myths Busted

By: Emmett Eldred When it comes to marketing your business, there’s a lot of contradictory information out there, and there’s a lot of information that is downright false. To celebrate Halloween, we’re taking a look at some common marketing myths (Tricks) and giving you the information (Treats) you need to correct the record.   Trick: I already have reliable clients/customers, so I don’t need to do marketing Very few businesses would ever say that they don’t want more growth and new customers. But a more common belief among business owners is that customer loyalty and word-of-mouth is all they need to sustain their business and keep it growing. The temptation is understandable. If you don’t need to market, you could probably save a lot of time and money or invest those resources elsewhere in your business. Treat: Marketing helps you keep the clients/customers you have and make new ones Have you seen a Coca-Cola advertisement on TV, in print, or on a billboard and wondered why one of the world’s most recognizable brands bothers to market its product when everyone already knows and loves it? You should take that as a lesson: no matter how established your brand, no matter how loyal your clients or customers, you will always need to market. Why does Coke market? For one thing, there’s Pepsi. If you don’t market, you can be sure that your competition will, and that puts you at risk of losing existing business and missing out on new customers. Why else does Coke market? Because consumers are dynamic: tastes change, values shift, concerns about dieting and sugar wax and wane. Marketing is the best way to make sure you keep track of changes in markets, consumer behavior, the public’s perception of your company and its products. Chances are, your company is smaller and your brand less iconic than Coca-Cola. If they can find the value in marketing, then so can you! That said, it’s not true that any marketing is better than no marketing. You have to be strategic, disciplined, and goal-oriented about your marketing or your marketing campaign is sure to be sloppy, exhausting, and more expensive than its worth.   Trick: Social media takes more time and effort than it’s worth While...

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Making Time For Social Media

By Emmett Eldred We all know that having a robust social media presence is crucial for running a successful business or nonprofit organization in the 21st century. Social media creates a direct line of communication between you and your customers. Social media is essential for advertising, it helps build a loyal community around your services, and it provides a channel for people to send feedback directly back to you. And, best of all, it’s free! But we also know that social media can be difficult and time-consuming. The fast-changing nature of the internet can be difficult to keep up with. And it takes a lot of time and effort to write compelling copy and pick out the right images to put online. We all want to have successful social media, but how can we be sure that we’re doing it right? Here are 5 tips for getting the most out of your social media and doing it in the most efficient way possible. 1. Plan Ahead The secret to a successful social media strategy is to plan out as much as you can ahead of time. Decide how often you want to post and generate ideas about what your posts can say. Whenever possible, write your copy and pick your images ahead of time, and build a calendar of exactly when you want to post. Then, schedule a large batch of posts all at one time. A good benchmark that many businesses use is to plan and schedule one month’s worth of posts at a time. It saves a lot of time to spend an hour scheduling twenty posts all at once rather than spending 10 minutes on twenty individual posts throughout the month. Of course, sometimes social media involves reacting to things that you can’t predict. Who can forget Oreo’s “Dunking in the Dark” tweet during Super Bowl XLVII? But having a good plan actually enables you to have more flexibility for spontaneous posting. If you have all of your planned postings scheduled, you have more time, energy, and attention to focus on identifying and reacting to moments that will make for compelling spontaneous posts. 2. Develop Routines Another time-saving strategy is to create routines for yourself that guide your social media use....

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Introducing the Summer Edition of Seasons Magazine

It’s finally here! Yesterday, the summer edition of Blair Senior Services, Inc.’s Seasons magazine was distributed in the Altoona Mirror, and it is still available at senior centers throughout Blair County and at select local businesses. Seasons is a quarterly magazine that explores topics of interest for Blair County seniors and their families. It also discusses many of the useful services that Blair Senior Services, Inc. provides to local seniors, their families, and for people of all ages. On Page 14, you’ll find the cover story, “No Place Like Home,” which is all about Domiciliary Care, or Dom Care. Dom Care is a home-like living arrangement that helps consumers stay in the community, rather than going to a long-term care facility such as a nursing home. Dom Care is available to adults aged 18 and over who are unable to care for themselves independently. For consumers who need help with daily living, yet don’t require skilled nursing care, Dom Care is an intimate and friendly alternative. Dom Care providers open up their homes and help consumers with routine tasks like bathing, dressing, and grooming. They also provide three meals a day, constant supervision, and they can manage medications and finances. Of course, all Dom Care facilities are inspected annually to ensure health and safety standards, and Dom Care is one of many long-term care options scrutinized by Ombudsmen to ensure that the consumer’s rights are being respected. In this story, you’ll read about Wanda McCarron, a Dom Care provider with twenty years of experience, and the three consumers who live with her, Sandy, Barb, and Mary. You’ll also hear about opportunities to become a Dom Care provider, and the many reasons to consider doing so! Inside the summer edition of Seasons, you will also find lots of helpful information for seniors. This includes a schedule of events at Blair Senior Services, Inc.’s Senior Centers, so you can be sure to participate in all of the Agency’s terrific summer programming. You’ll also find an editorial from Attorney Jeff Fleming about the need to prepare for your future through estate planning and other legal preparation. And, on page 18, you’ll learn about a Blair Senior Services, Inc. program to help you shop for fresh produce at...

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Generations Magazine: Second Issue

Generations Magazine goes beyond conventional magazines with articles that educate, challenge and entertain women from generations z to the greatest generation. Click here to read the second...

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