Is Your Marketing Plan Ready?

By Cheryl Ebersole I once read that not every business needs a marketing plan. I disagree. Every business should have a marketing plan, follow the plan, evaluate, and adjust the plan as needed, and very importantly develop a new marketing plan every year. ...

Women in Business Marketing Retreat

Women in Business Marketing Retreat

By Kellie Goodman Shaffer The holidays are over, and it's time to take a breath and prepare for an exciting new year. For professional women and their companies, 2018 is the ideal time to polish your marketing messages; what a great New Year’s res ...

Trick or Treat? Marketing Myths Busted

When it comes to marketing your business, there’s a lot of contradictory information out there, and there’s a lot of information that is downright false. To celebrate Halloween, we’re taking a look at some common marketing myths (Tricks) and giving you th ...

Making Time For Social Media

We all know that having a robust social media presence is crucial for running a successful business or nonprofit organization in the 21st century. Social media creates a direct line of communication between you and your customers. Social media is essentia ...