Branded premiums and promotional products can be an extremely effective tactic in a smart marketing strategy. A branded premium is an advertising specialty item that bears a company’s name or logo. Look around your desk or home right now and you’ll find them everywhere: magnets, totes, notepads, pens, coffee cups, jar openers, key chains, bag clips, and yes, umbrellas. Clothing can act as walking billboards with your logo and organizations and groups can use them as fundraisers.
Branded premiums help advertisers maintain top-of-mind awareness with customers and prospects. According to the Advertising Specialty Institute, branded promotional products are a $19.4 billion dollar industry and are used by virtually EVERY business in America. Branded premiums can be effective at trade shows, in direct mail campaigns, sales presentations and tie into your digital marketing with contests and promotions.
With thousands of options to choose from, which ones are right for your business and organization? Contact our professional sales staff at Headline Marketing & Communications and we will be happy to help you pick out the perfect premium for your business!