Shopping Local… Spreading Cheer

Shopping local is something that is always encouraged, especially around the holidays. It’s true that the economic impact of shopping local is something that couldn’t be replaced with even 10 orders from your favorite online, big box retailer; spending money at neighborhood businesses truly makes a local, positive impact in the community that surrounds you.

On average, every $100 spent at a local business generates approximately $68 of economic contribution, versus spending the same amount a non-local business (like a national chain) that only generates approximately $43. If every United States family spent just $10 per month at a local business, over $9.3 billion would be directly returned to our economy! Plan to visit the local merchants that share your community this holiday season and mark your calendars for Small Business Saturday, which will take place on November 28, 2020.

In fact, shopping local can directly impact and support the fellow women around you in your community. In 2019, women-owned businesses (13 million to be exact) made up approximately 42% of all businesses across the United States for a total estimated $1.9 trillion in produced revenue. These businesses are also growing at a rate of 5%, which is more than twice as fast as the growth rate of all other businesses! Many female-owned businesses are first-generation businesses, with potential to be passed down to younger generations dependent on its success. Why not support your fellow women in your community by shopping local this holiday season?

Finding the perfect gift for your loved one can be difficult, especially if they are no longer living close by. Shopping at your neighborhood retailers provides you with the opportunity to give the gift of home for the holidays! Special gifts that remind them of home, like personalized trinkets, collegiate apparel and gifts, artwork that shows the beauty of Central PA, and more can make the perfect gift and bring the magic of home for the holidays to your loved one.

Shopping local also offers plenty of opportunity to make precious holiday memories in your community. Many memories of holiday season’s past have been made at the Logan Valley Mall in Altoona, PA (exit 31 off Interstate 99), where shoppers browse a variety of retailers while the holiday lights twinkle above them and the sounds of Christmas fill the halls. The Logan Valley Mall is a staple in the Central PA region for sharing in community events, like the upcoming New Year Resolutions Expo on Saturday, November 21st from 10 a.m. to 2 p.m. and offering a surprise guest around the holiday season: Santa!

This year, bring holiday cheer to not only your family and friends, but to your community as well by shopping local! We hope the featured merchants can provide you with great gift ideas and we wish all of our readers a very happy holiday season.

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