Small Business and the Importance of Community Involvement

Through all of the different challenges and times that we all have been experiencing, you can see that the core of each community is the small businesses that line the downtown streets and town roads. These businesses often act as essential pieces of the puzzle that keep our community going. Many offer local employment, pay local taxes, and can also provide donations when needed from the local community. Small businesses know their community and they build their business surrounding themselves with their extended family and friends. Often, when small businesses and the community work together, great things can happen!

Although community involvement is important, sometimes it can be easier said than done. Where do you begin to get involved? There are many opportunities in every community to become involved and engaged. Opportunities from these events can allow you to have meaningful connections with potential new clients and can possibly lead to future marketing and promotion opportunities. Oftentimes, it is good to find a cause that your business or organization feels passionate about and can help support, and find a corresponding organization or group to join to further your cause and be a part of something bigger. This can create even further community engagement and help your business to grow.

Owning a small business is an exciting venture that allows you to provide essential business or services to your community. It provides an opportunity to give back to the place that you have called home and the residents you have called your friends and family. Small businesses have become the backbone of each community, big or small, and community involvement and engagement for these small businesses is essential to their long-term success and happiness. In the latest installment of Headline Marketing & Communication’s Marketing Minutes Podcast, Cheryl Ebersole, HMC’s Agency Manager, joins Deanna Weaverling, our Business Development Specialist, to discuss ways that small businesses can take full advantage of community involvement opportunities and more!

Listen and share the podcast here:

Interested in being featured on HMC’s Marketing Minutes podcast? Contact Cheryl or Deanna today!

Cheryl Ebersole, Agency Manager


Deanna Weaverling

Business Development Specialist


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