The Wall That Heals is a three-quarter scale replica of the Vietnam Veterans Memorial in Washington D.C. that is designed to visit communities all over the United States to allow veterans, their families, and the community to pay their respects and honor those who paid the ultimate sacrifice when serving our country. Since it’s dedication in 1996, The Wall has visited 600 communities across the United States. Not only does this traveling replica give the community the opportunity to see The Wall in-person; it allows the souls enshrined on the Memorial to exist once more among family and friends in the peace and comfort of familiar surroundings.
The Headline Marketing & Communications (HMC) team felt passionate about aiding in the promotion and marketing for this event, due to the importance of honoring these veterans but also the significance of The Wall coming to Bedford County. HMC and Bedford County Commissioner, Josh Lang, began a Facebook page in early 2020, seven months before The Wall was to arrive, to begin posting interesting, engaging, and in memoriam posts about The Wall, the Vietnam war, and most importantly, those who were killed in action. The Facebook page saw an instant increase in popularity and engagement among its followers, and it has become a great place for people to share their stories of the war, as well as to honor any loved ones who never returned home.
After the Facebook page saw much success, the HMC team felt that there was much more story to tell. Video production was set up with two local Vietnam veterans, Bill Mock and Bill Wertz, who graciously told their story and experiences serving in the Vietnam war. Josh Lang, Bedford County Commissioner, Afghanistan Army Veteran, also told us what The Wall coming to Bedford means to him. Then, as with many other businesses, the COVID-19 crisis made a major disruption, making the HMC team think innovatively as video production forged ahead.
Fortunately, the approximately 11-minute video was completed and is now being used as a major promotional tool for The Wall, as well as a way to continue telling the story of the Vietnam War and memorializing those who never returned home. HMC also felt empowered to share The Wall That Heals’ story in Generations Magazine, as well as making it the cover story for Timeless in Bedford County Magazine, along with many other promotions. Although the video and some of the other promotions were a true challenge, the HMC team made it happen! Listen to the latest installment of our Marketing Minutes Podcast featuring Deanna Weaverling and Cheryl Ebersole of HMC for more details on how HMC thought creatively and passionately about marketing The Wall That Heals coming to Bedford County.
The Wall That Heals Bedford County will be open for 24-hour access from July 23rd – 26th for veterans, their families, and the community to visit and pay their respects. Visit The Wall That Heals Bedford County Facebook page or visit www.twthbedford2020.org for more information.
Business Development Specialist