Blair Gastro Colon Cancer Screening Center Campaign

Colon cancer screening isn’t something that many people want to talk about or even think about, so when Blair Gastroenterology Associates created the Colon Cancer Screening Center, they needed a way to make the conversation less taboo and comfortable for the community. Creating the Colon Cancer Screening Center Campaign was a step in the right direction by creating advertisements to be shared in print and digitally that showcased the importance and necessity for patients to get screened for colon cancer. By showcasing how the process works from consultation to screening and pairing it with pictures of the physicians, this overall creates a comfortable, community feel to the Colon Cancer Screening Center and its physicians, ultimately making patients feel as if they already know the physician before their consultation.

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