Blair Senior Services, Inc. Turning 60 Campaign

To catapult and energize the Blair Senior Services, Inc. senior centers and its participants, we created this fun yet youthful campaign, focusing on some of the great benefits of turning 60, and most importantly, you get to attend the senior centers! Fun, party-like advertisements paired with events at all of the Agency’s senior centers, to celebrate everyone’s 60th birthday, was the gateway to increase the participation at the senior centers yet educate newcomers on all of the exciting things taking place within the centers. These advertisements were featured in print and digital advertising to reach new and current participants and raise awareness of the fun happenings.

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