Social Media

Social Media Management Located in Central PA

Social media has become a major way for businesses and organizations to reach potential prospects and potential customers. Many people use social media for personal reasons, but if your business or organization is not on social media already, you’re already behind. 

Your marketing plan and strategy need to have social media intertwined with each approach to your marketing. Along with your website, social media platforms have the power to expand your reach and increase your brand awareness. Not only does social media allow you to expand your brand and story, but it is also quite inexpensive which makes it a great opportunity to implement full marketing campaigns amongst the many different social media platforms.

At Headline Marketing & Communications, we understand that social media management is not as simple as it sounds. We are prepared to set up, design, post and manage your social media pages in an effective and dynamic manner with continuous security and monitoring. We can design your profile image, cover photo, post graphics, and produce videos for use on your page. You will have no need to worry due to all of our quality photography being licensed for use and can be used in several different ways on your social media platforms. The use of analytics ensures that the posts that we are creating produces results and gives you the reach your brand deserves. We encourage our clients to boost posts and create targeted advertisements to reach your specific target demographic. Our knowledge of social media platform rules and regulations allows our clients to have confidence in our ability to lead their social media page(s) to success.

Platforms That We Manage

Facebook

Twitter

Instagram

Linkedin

Pinterest

Google My Business

YouTube

MYTH:

I am an active user on social media, so I should be able to manage my business page myself.

FACT:

Managing your business or organization’s social media pages can take a lot of work. Custom graphics, quality photography and simple posts can take a lot of creative talent and time.

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After the Vaping Epidemic began taking the lives of Americans, the Lung Disease Center of Central PA wanted to create weekly alerts and Public Service Announcements (PSAs) on its Facebook pages regarding the outbreak of e-cigarette, or vaping, product use-associated lung injury (EVALI). This required weekly monitoring of statistics shared by the Centers for Disease Control (CDC) and the creation of a weekly moving graphic that counted up to the number of deaths per update, as well as post educating and warning users about the dangers of vaping.

To market, educate, and sell Dr. George M. Zlupko’s innovative Pursed Lip Breathing Device (PBD), HMC created and manages the product’s very own Facebook page, posting interesting tips; pulmonary-friendly recipes; pulmonary health news; and more. This page aims to educate people who are suffering from chronic pulmonary diseases, such as COPD, and to promote the PBD to relieve discomfort for those who suffer from COPD and shortness of breath. The PBD can also assist those who suffer from shortness of breath relating to panic attacks, stress, and exercise.

As Altoona OB/GYN Associates, Inc. expands its practice, its focus is ever-present: honing in on current multi-generational women’s health issues, concerns, and letting women know they have a resource in their community. Using multiple social media platforms, we transform Altoona OB/GYN’s social media into a strong educational tool that also serves as low-cost and effective marketing for their practice.

The Lung Disease Foundation of Central Pennsylvania is dedicated to educating the public about smoking, vaping, and tobacco use dangers as well as educating us on all things pulmonary health. Its social media pages reflect these objectives by promoting smoking cessation classes that are being held by the Foundation in its multiple locations, sharing new advances in pulmonary health technology, and support and resources to help you quit smoking.

As one of the region’s leading healthcare providers, Tyrone Regional Health Network wanted to find a way to engage, communicate, and showcase its patient care and satisfaction. With HMC creating and managing Tyrone Regional Health Network’s very own page, this allows the health network to educate the community and raise awareness on the causes it is supporting, honoring staff at the hospital, fundraising opportunities, and health-related news.

Blair Gastroenterology Associates wanted to create a campaign spreading awareness to increase the interest of getting screened for colon cancer, while also advertising that they are the Colon Cancer Screening Center of choice for patients. Using the hashtag “#GetScreened” while also creating a family of graphics that showcased consistency by using the same color scheme, hashtag, and logo, the Colon Cancer Screening Center Campaign came to life. These posts were created and provided by HMC to promote the new Colon Cancer Screening Center on their own Facebook as well as their website.

To celebrate the kick-off of Crawford’s Gift Shop’s new website and online store, Headline Marketing & Communications created a social campaign highlighting the new website, as well as the new online store and some of their top teams they sell to customers. These social posts were given to Crawford’s Gift Shop for promotion on their social media platforms as well as their website.

To bring awareness to the extremely important issue of human trafficking, particularly in rural areas, as well as the Human Trafficking Summit held in October 2019, the Pennsylvania Office of Rural Health (PORH) needed to educate the public about the dangers of human trafficking and what we, as a community, can do to stop it. By creating an eye-catching, resourceful, yet, educational social campaign to be used by PORH, we were able to draw attention to the issue as well as bring awareness to the event overall to create a successful event.